Not for Profit teaching kids Money & Business

Having a Non-Profit Organization for young kids ages 11-17 that teaches them about personal finance and entrepreneurship, is that a good idea or not? If so, how can I make it attractive and entertaining so kids would be interested in attending? This program will have to compete with various other programs (i.e. art, sports, fashion etc.) which are obviously more attractive than business. Please add comments and advice. Thank you.